Does anyone know if this is a legit site to buy lights?

That's the wholesale price which won't be available to you

tdam said:

yea, so i click to buy it. and it takes me to amazon where it's $650. confusing.

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Its forwarding you to the retail area. It advertises wholesale price for individuals with special business license/permit and an account with them will get the wholesale price. They advertise lowest price to get anyones' attention, but with the stipulation that there are requirements in getting the advertised price.

tdam said:

Hmmmmm, does that mean I could get a pet store to order it for me?

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Most likely, but chances are, you won't get anywhere near the wholesale price. If the lfs buys only one or two, they will be paying a higher price because, prices drop base on quantities they order.