I have cleaned with bleach as per the instructions multiple times, although I usually give it a good rinse and let it sit in tap water for a day. Then I give it another good rinse and let it sit in conditioned water for another day or two.
This process (although it takes twice as long) gives me better peace of mind than the standard 2 day clean. Once I have let it sit in the declohinated/conditioned water for a day or two I check it again, if there is even a hint of bleach smell to the bag/media I rinse it and let it sit for even longer.
I've done this for a few years now and have never had a problem with it.