This is America and everyone is out to make a profit...consider it paying the middle man. I know they receive the fish from the airport and quarintine the fish a couple days, then repack and send to you. So you pay overnight shipping, room and board for the fish, food for the fish, shipping supplies, and a little something in there for the transhipper. That puts you right around $75-100 on top of what you paid the original seller. The good thing is that the fish are always packed up nice and they are usually very good with communication.