Forsure...but I can insure you that mine is this red. The store he came from has a more mature male in their display tank that is even deeper red (Ferrari red) then mine. Their male came from the same supplier about a year before. These line breeds are just getting better.
I find that white substrate, black backround and pink fluorescent bulbs bring out the fishes best natural colours. Many people keeping freshwater fish are using regular daylight bulbs which will actually bleach out the colour.