Thanks. I'm pretty sure my honesty was my downfall. She asked me "why do you think you DESERVE to get through to the second stage interview?" And I honestly (maybe a little to honestly) answered something along the lines of "I don't deserve it, someone else has to be more deserving than me, but I'd really appreciate the opportunity to join the workforce and essentially start a career" and she looked at my like I was stupid for a split second and moved to the next question.Shame you didnt get the job, but ontop of all the above advise, Ad Agencies etc are looking for people who can show their creativity for the job... Showing your passion for the job helps, but dont be too overly enthusiastic or it can also sometimes backfire...
Next time I'll try to have a reason for "deserving" the job. haha