I recently paid $150 for a 14" endli, but only because the store owner was sure it was a dehlezi.
I showed him my thread here where I asked for ID and he was not happy to find out it was in fact an endli, lol.
He would have charged at least $100 more. Fish like that at that size where I am are rare. He's since sold 3 individual 10" endli for $200 a piece.