Exactly. Many species of lizards are attracted to movement and that is the thing that stimulates feeding. Smell and color are less important to them. I've heard of people who almost let there geckos starve to death because they didn't want to feed live food. They see a can of this stuff at Petsmart with their lizards name and photo on the label and think they can skip the live meals all together.
The only way dead food work is if you tweezer-feed them, and it's not always possible to feed what they need.
I feed my salamanders dead one superworm daily. They already ID the tong as a food source, but not the dead superworms... still have to wiggle them.
No luck getting Crested on a dead diet either... tweezerfeeding live? Yes, but wiggling dead prey? Nope.
The only one I have that will accept dead without any wiggling is my Crocodile Skink, and that's only because the humidity they need is high enough to kill superworms anyway.