What you seem to be missing is that there are many other Tank manufacturers that will sell directly such as Glass Cages, and Custom Aquariums etc. Even ATM and Living Color will sell directly. Foe a company to be that independent is mind blowing. Its hard to believe they are selling so many tanks they can turn away customers. No reason to see someone like that at a trade show.The Economy has nothing to do with way trade shoes are not doing well. The trades shows haven't been doing well for quite some time. Not just the years when the economy was bad. They haven't been doing well because of what I mentioned. If there are no discounts or show specials there is no reason for the public to attend. The public gets tired of attending spending there money only to come home with a empty bag.