Dwarf Jewel Cichlid Not Coloring Up

[mr.bigglesworth]

Hi I have a dwarf jewel cichlid. Their not related to jewel cichlids btw. 2 completely different fish. And he's not coloring up. I've had him for about 3 months. What can i do to make him look like picture?


Here's an internet picture of what I was expecting when I bought him:

 

[mr.bigglesworth]

Here's my ugly betty