Common practice with many fish farms is to treat certain cichlids with methyl testosterone to bring out blues and reds in young cichlids. For example, most brightly colored small peacock cichlids are hormone treated juveniles and the majority of them will wash out until it's proven they are females. I think they actually pull out the males that are starting to color up before they hormone feed and hold onto them to sell at larger sizes.
Thirty years ago a friend of mine who was importing fish from Asia bought a big box of "color" flake food, that turned all my livebearers into males and made my baby discus look amazing. If I remember correctly, he also found some liquid methyl testosterone that could be added to dry food to do the same thing.
The reason I think that ebjd was hormone treated is because it had more solid blue on its body and fins as a younger fish, which is usually the opposite of what happens. I think this particular fish was hormone treated as a not particularly well-colored fish or possibly a female. It's color will probably improve with time as the natural hormones start to flow again.
Doesn't the first picture look like the more mature fish? Had to be hormone treated.