This fish caught my attention at my LFS, but it didnt have a label so I asked and they said it is a Obliquiden. I bought it and then looked it up online and it doesn't look like any Obliquiden pictures. It usually shows good dark colors, but had a hard time capturing it, heh.
Been looking on african-cichlid.com under the Victorian part and it looks like what they call Pundamilia sp. "Red Flank", but also like the Christmas Fulu they have pictured.
It is definitely NOT a Sp.44. and NOT a Nyererei. My guess is that it is a hybrid. I'm in Northern Ca. too.....what's the name of the LFS that you saw it at?