Same here. I think it is sheer marketing. Period. I did a lot of research on lighting, color temperature, color rendering index, etc. I discovered that the Lowes Sunshine flourescent bulb is actually cheaper and has more color temperature than the Lowes bulb that is labeled as "Aquarium and Plants".
The Sunshine bulb has a color temperature of 5000K, whereas the Aquarium and Plant bulb has only 3100K. Both have the same life span of 20000 hours and color rendering index of 90. Now, the Sunshine bulb sells for 2 pack at $6.64. Whereas the Aquarium and Plant bulb sells for $9.98 each.
Go figure. I always go the Sunshine bulb. There may be a claim here and there by the manufacturer but it doesn't justify the price difference most times.
Sunshine bulb:
http://www.lowes.com/lowes/lkn?action=productDetail&productId=147989-371-12224&lpage=none
Aquarium and Plants bulb:
http://www.lowes.com/lowes/lkn?action=productDetail&productId=149116-371-49893&lpage=none