depends on where you're located. MI region probably a lot more then CHI/WI/MN region. I wouldn't pay more then 20$ in my region for this unproven fish and I'm sure cali that fish would be not be worth much. I think 40-50 is the right range for MI considering we don't see many flowerhorn's coming out of MI. Pump him up and will be worth much more. Proven fertile and he will be low-mid 100$ range. All depends on what people are looking to do with the fish, breed or show, and availability.