A lot of people confuse pH with alkalinity. They are not the same thing.
For most people there is no need to worry about pH values, unless their KH is low. For those people adding crushed oyster shell (as filter media) is FAR more effective in raising the alkalinity than simply tossing crushed coral in the bottom of your tank.
It is alkalinity that one wants to raise, not necessarily the pH.
As an example, the pH in Lake Malawi is in the pH range of 7.8-8.0, yet the water is borderline soft.
Freshwater fish kept in hard water (>250 mg/l alkalinity) will spend less metabolic energy on osmoregulation than fish kept in soft water (< 100 mg/l alkalinity) - thus providing more metabolic energy for growth.
That is the part of the equation that most FH keepers fail to realize, it isn't the pH that can have an effect on the growth of their fish, it's the alkalinity.
If you already have hard water, with high alkalinity, then there is simply no reason to be increasing the pH.