What books have you read so far?
I recommend getting the system running before adding live rock. Get the tank setup completely (pumps running, skimmer on, any other equipment you will have) then check the salinity, pH, etc. The last thing you want to do is rush a saltwater tank. Buy rock the same day as the tank and you are asking for problems. If anything is off (pH or salinity too low, temp too high, etc.) you kill every bit of live on that live rock and just wasted all that money. Once everything is good to go and stays that way for a couple days to a week THEN get your rock. I recommend 1.5-2 pounds per gallon minimum. I have about three pounds per gallon in my tank.
I agree a thin layer of sand in the display with nassarius snails to keep it clean. If you really want to do a dsb then do it in the sump, but the macroalgae in your fuge, the live rock, and water changes should be enough to keep nitrate and phosphate down.
Your live rock is 80% of the filtration in a natural reef tank. Then is the skimmer and fuge.
Some live rock may already be cycled in which case you want to transport it home completely submerged in saltwater to keep stuff from dying off. If you use this method for all of your rock you could possibly cycle instantly (but still give it at least a week to make sure). If the rock is uncured then you need to put it in the tank (with no lights on) and let it cure and cycle the tank. This could be as little as a couple weeks or up to a couple months. The longer you let the rock sit in there alone the more the stuff on it will grow and the better start you will give your tank.
No inverts, fish, or corals can go in until the tank is completely cured and cycled. Just like in freshwater the ammonia will spike, then the nitrite, then the nitrate. Once the nitrite is back to 0.0 you are cured and cycled so do a water change or two to get rid of some of that extra nitrate and you are ready to start slowly stocking. This is when you buy or turn on your lights. Do it earlier and all that waste in the water will turn your brand new tank into a great algae farm.
I ran a LFS that was mainly reef and the mistakes I saw most were people rushing things and cutting corners. This is not the hobby to cheap out on equipment like skimmers, lights, rock, etc. And rushing through things will almost always lead to failure and a waste of money and time. Plan the tank out well, know what you want in the end. Take the time to design it to favor this. Buy the right stuff the first time, not the wrong stuff AND the right stuff later.