Hello Monster Fish Keepers,
Long story short, I think now is the time to create the ultimate guide to keeping monster fish. Why do you ask? Through youtube, we see the increased interest in monster fish keeping. There is a great opportunity to support this new wave of interest and sustain it through proper education of handling these animals. And the outcome that i believe will happen is it will expand the hobby, support MFK, and make the hobby cheaper. My justification is below.
Opportunity
There is an absolute rise in the exotic fish keeping hobby. This is probably obvious to all of you but to just have data for data sake, here are some channels that focus heavily on monster fish keeping listed from most to least subscribers with their channel starting dates, subscribers, and some graphs of the youtube verified channels.




The Faults: Sensationalism
Since the main focus of any channel is entertainment, sensationalism will occur. The downside is for the fastest growing channels, the focus is on making viral content rather than learning the proper care to keeping the fish successfully. This instability could lead to poor education on what actually necessary to keep these fish. Also, since some of these fish varieties can actually cause some harm, as soon as a newbie makes a mistake that cost’s their health severely, that could create a negative feedback loop calling for government regulation.
The Benefits: Popularity Increase
This is creating more eyes and interest in the hobby! This allows for more passionate people to discover the hobby which will lead to innovation, stability, and expansion. I've heard from unverified sources that sales in the koi market internationally is near a billion. However, the most popular dedicated koi influencer is The Koi Partner and he only has 71.6K. This just shows how much more interest there is in this niche, and we can tap into that!
Mitigating the Downside
Provide as much education (MFK Book) on keeping these fish to not only these creators but also everyone that they will inspire to keep the fish. This will give a great foundation for the hobby to be built upon as well as giving legitimacy to what might be seen as irresponsibility. I believe that the creators will want to learn in order to grow the largest and oldest fish as this will inevitably bring more eyeballs to their channel. Plus, they can show the bond for animals that they have successfully kept for years which will create even more of an audience. We saw this with Frank the Flowerhorn on the King of DIY.
Riding the Momentum
By providing the ultimate learning source for a small fee, we can use that money to further stabilize the hobby. Such as supporting fish rescues, breeders in the US, and of course hobbyists! This will strengthen the creators, making them more successful, bringing more interest to the hobby, that support comes to MFK, creating a positive feedback loop. Through the economy of scale, fish and equipment will become more widely available and therefore cheaper.
Even if I’m totally wrong with my justification, my gut tells me it’s the right thing to do, that’s why I’m making this post, and that’s why I want to help. What I am asking is for help on gathering the top experts that would be willing to write this textbook. All I know I can offer is a newbie perspective as well as the pond construction and design assistance. I have some ideas of approach but I want to see what you guys think about this idea in the first place.
What do you guys think?

Long story short, I think now is the time to create the ultimate guide to keeping monster fish. Why do you ask? Through youtube, we see the increased interest in monster fish keeping. There is a great opportunity to support this new wave of interest and sustain it through proper education of handling these animals. And the outcome that i believe will happen is it will expand the hobby, support MFK, and make the hobby cheaper. My justification is below.
Opportunity
There is an absolute rise in the exotic fish keeping hobby. This is probably obvious to all of you but to just have data for data sake, here are some channels that focus heavily on monster fish keeping listed from most to least subscribers with their channel starting dates, subscribers, and some graphs of the youtube verified channels.




- PREDATORY FINS: 2016, 93.2 K, Expanding to wholesale
- Barbs Buzzin: 2017, 85K
- Luke Dombrowski: 2014, 64.7K
- IFG: 2014, 54.6K
- Matt’s Monster Fish: 2018, 17.1K
- SC Fish Keeping: 2017, 14.8K
- Unconventional Aquatics: 2014, 5.65K
The Faults: Sensationalism
Since the main focus of any channel is entertainment, sensationalism will occur. The downside is for the fastest growing channels, the focus is on making viral content rather than learning the proper care to keeping the fish successfully. This instability could lead to poor education on what actually necessary to keep these fish. Also, since some of these fish varieties can actually cause some harm, as soon as a newbie makes a mistake that cost’s their health severely, that could create a negative feedback loop calling for government regulation.
The Benefits: Popularity Increase
This is creating more eyes and interest in the hobby! This allows for more passionate people to discover the hobby which will lead to innovation, stability, and expansion. I've heard from unverified sources that sales in the koi market internationally is near a billion. However, the most popular dedicated koi influencer is The Koi Partner and he only has 71.6K. This just shows how much more interest there is in this niche, and we can tap into that!
Mitigating the Downside
Provide as much education (MFK Book) on keeping these fish to not only these creators but also everyone that they will inspire to keep the fish. This will give a great foundation for the hobby to be built upon as well as giving legitimacy to what might be seen as irresponsibility. I believe that the creators will want to learn in order to grow the largest and oldest fish as this will inevitably bring more eyeballs to their channel. Plus, they can show the bond for animals that they have successfully kept for years which will create even more of an audience. We saw this with Frank the Flowerhorn on the King of DIY.
Riding the Momentum
By providing the ultimate learning source for a small fee, we can use that money to further stabilize the hobby. Such as supporting fish rescues, breeders in the US, and of course hobbyists! This will strengthen the creators, making them more successful, bringing more interest to the hobby, that support comes to MFK, creating a positive feedback loop. Through the economy of scale, fish and equipment will become more widely available and therefore cheaper.
Even if I’m totally wrong with my justification, my gut tells me it’s the right thing to do, that’s why I’m making this post, and that’s why I want to help. What I am asking is for help on gathering the top experts that would be willing to write this textbook. All I know I can offer is a newbie perspective as well as the pond construction and design assistance. I have some ideas of approach but I want to see what you guys think about this idea in the first place.
What do you guys think?
