Blue Reef Aquatics is on the north east end of town. Mainly salt water, but seems nice and the stock some good items. FW stock was just common stuff last time I was there.
Trop has been slowly getting better stock, still no monsters, but more uncommon stuff.
Charleston/Bruce store is pretty nice, more out of the way for me.
Service is on par with Trop from my perspective, don't know about reputation.
Trop is worth their "I don't care" service because they keep the store clean.