If you're using USD in China, then you would consider it moderate but it's expensive in RMB. Probably between 600-1000USD depending on size and grade. My uncle in China got his Chili red at 3 inches for 2000 rmb(hell of an expensive fish in china) 9 years ago. At that time that'd be about like 300 USD? Times have changed since then. Why do you ask?