I'm breeding them for fun, before I move onto other projects. They're a good step up from Livebearers, plus they're easy enough to breed and still provide you with interesting Cichlid fry-rearing Drama. Clean feeders for other fish, and personally there's now 3 LFS around here who are offering to take them off my hands, atleast for cheap, but it's better than nothing. 25 cents each fry, and I got 200.. so $50 isn't bad for just breeding an easy fish. I think most people use them as a learning process, I know I am. I moved form Livebearers, to Convicts, and soon I hope to breed Angels, Paradise Fish, Discus, and hopefully GBR.