As an example, about a decade ago I has these
The species below was called a barred midas, today we know it as Amphlophus amarillo from Lake Xiloa.
The majority of A citronellas (Midas) found in nature though, present a barred pattern

Below is Amphillophus flaveolus, from Lake Apoyo
Most all Amphillophus in nature, also present a barred pattern, but
for aquarium trendiness, the pink, cream cycle, gold or rust color like above, have more generic aquarium appeal so those morphs are often spawned together and are more readily available, and commonly mislabeled, thus commonly hybrid.
If you really want "true species" as spawning stock, you'll need to go to an importer which specializes in separating species, and not a LFS that accepts local cichlids randomly from amateurs.
Not saying there may not be some legitimate LFSs, if they keep provenience or catch location records, but I'd ask to see those records, if you want to call a certain species true species.
A couple examples
Wet Spot that provides scientific names with locations. or
Cichlids of the Americas with provide lake locations, and scientific names.
To me anyone who uses terms like Red Devil or Midas, without the scientific name is suspect.