Live from the Apple 'latest creation' event
By Joshua Topolsky
posted Jan 27th 2010 12:40PM
Live Blog
10:33AM Gaming obviously will handle this better, but a text heavy app looks lonely or weirdly huge.
10:33AM "Let's start with Facebook. It just works." He's showing off the non-pixel doubled version, a small app in the middle of the screen. It's kind of silly looking. A lone app in the center of a black screen. The scaled up app looks silly as well, especially in Facebook.
10:32AM "We can also pixel double and run the apps full screen."
10:31AM Can run all iPhone apps unmodified out of the box.
10:31AM "Morning. The app store has been a huge success. Already our customers have downloaded 3b apps."
10:31AM "Now, let's go back to software. We've seen some great built in apps. Let's talk about third party. Let's talk about the app store." Scott Forstall is out!
10:30AM "What is the battery life like? We've been able to achieve 10 hours of battery life. I can take a flight from San Francisco to Tokyo and watch video the whole time. And it has over a month of standby time."
10:29AM Available in 16GB, 32, 64...
10:29AM "It's powered by our own silicon. The 1GHz Apple A4 chip. It screams."
10:28AM Full capacitive multitouch
10:28AM "Let's go back to the hardware." .5 inches thin, 1.5 pounds -- 9.7 inch IPS display
10:27AM Big cheers. "Watching it is nothing like getting it in your hands."
10:27AM "So that is video on the iPad. It gives you an overview of what the iPad can do."
10:26AM Now we're watching a clip of Star Trek. Looks great.
10:25AM "It just all works. And of course videos... we've got movies, TV shows, music videos."
10:25AM "Let's go to YouTube. I know this clip is in HD. I can go full screen."
10:24AM Steve is in Maps now. Zooming looks super fast -- no idea what this chip is, but it has no trouble handling pretty graphically intense stuff. Everything looks polished -- zero hiccup. "Now here's street view..." Wow. Big applause for that. "Now let me show you video."
10:23AM Now he's showing off calendar. Some new looks here.
10:22AM "Let me show you a few other things. The iTunes store is built right in. I can sample music, buy songs." The interface has modals that pop over what you're viewing to show you song / album info.
10:22AM Steve is playing more Dylan!
10:21AM Wow, iTunes interface is really nice, very expansive.
10:21AM This is the ultimate tease. We've got a sneaking suspicion there's a lot more to come.
10:21AM "You get the idea." Applause.
10:20AM Now we're watching a photo slideshow... just like iPhoto, cute music and all.
10:20AM Places in the photo app, that is.
10:20AM Now Steve is flipping through photos. Places is up now -- Google Maps in effect!
10:19AM "If I'm on a Mac, I can get events, places, and faces from iPhoto here."
10:18AM "Next, photos... this is what photos looks like. I can look at everything as a list of photos. I can tap on it..." Flicks and gestures just like the iPhone.
10:18AM "Now if I want to send a message, I hit compose -- up pops this gorgeous keyboard." Steve is typing, it looks very responsive.
10:17AM Wow, nice email display -- message list in a column on the left, full message on the right.
10:17AM "So that's browsing the web. Let's go to email." Again, menus pop down from the top.
10:16AM We're basically just watching Steve casually browse. This is odd.
10:16AM Now Steve is on Fandango... Now National Geographic. Switching to landscape. If you're an iPhone owner this will seem very familiar.
10:15AM "Let's go to Time magazine... see what's up there."
10:15AM No flash here... the missing plugin icon is on screen.
10:14AM It's essentially a huge Mobile Safari -- looks really really slick.
10:14AM Wow, super smooth scrolling.
10:14AM Slide to unlock screen just like the iPhone. "This is the lock screen -- icons fly in. Let's go right to the web..." Apple.com -- Bookmarks drop down from a bunch of contextual menus up top.
10:13AM "And it's awesome to watch movies and TVs... let's take a look at the device." Demo time!
10:13AM "We have the iTunes store built right in. YouTube, and YouTube in HD."
10:12AM The leak was real! Same maps application!
10:12AM "Album, photos... you can look at all of them, flick through them, it's a wonderful way to share. Calendar... months..." The interface really does look like an exploded iPhone.
10:12AM "Phenomenal for mail." Wow, new drop downs in the mail interface... and a large onscreen QWERTY!
10:11AM "Way better than a laptop, way better then a phone. You can turn it any way you want. To see the whole page is phenomenal."
10:11AM "So, gonna give you a little overview. It's very thin -- you can change the homescreen to whatever you want. What this device does is extraordinary. You can browse the web with it. It's the best web experience you've ever had."
10:10AM "Let me show it to you now." Wow -- looks like our leak!
10:10AM "We think we've got something that is better. And we call it the iPad."
10:09AM "Now some people thought that was a netbook -- the problem is that netbooks aren't better than anything!" Big cheers! Ha!
10:09AM "If there's gonna be a third category, it has to be better at these tasks -- otherwise it has no reason for being."
10:09AM "What kind of tasks? Browsing the web. Doing email. Enjoying and sharing pics. Watching videos. Enjoying music. Playing games. Reading ebooks."
10:08AM "SO all of us use laptops and smartphones... the question has arisen; is there room for something in the middle. We've wondered for years as well -- in order to create that category, they have to be far better at doing some key tasks... better than the laptop, better than the smartphone."
10:07AM "Let's go back to 1991, when we first shipped our Powerbooks. The first with a TFT screen, the first with palm rests, and had an integrated pointing device. Just a few years ago in 2007 we reinvented the phone... and a few years later we got the iPhone 3GS."
10:07AM "So let's get to the main event."
10:06AM "So those are the updates that we have today."
10:06AM "And by revenue... it's even bigger than Nokia."
10:06AM "Now where do we get this revenue? iPods, iPhones, and Macs. What's interesting is that iPods are mobile devices, the iPhone is, and most of our computers. We're a mobile company. That's what we do. How do we stack up against all the other companies that sell mobile devices? We're the largest mobile device company in the world. Larger than Sony, bigger than Samsung...."
10:05AM "Lastly -- we started Apple in 1976 -- 34 years later we just ended our holiday quarter with 50.6b dollars of revenue..." He showed a pic of him and Woz!
10:04AM "Next update -- the app store. We have over 140k apps, and a few weeks ago we announced a user downloaded 3b apps."
10:03AM Now Steve is talking about the new Apple store in NYC. "Here it is on opening day. It's so wonderful to put these stores in the neighborhoods with our customers."
10:03AM "But first I have a few updates. A few weeks ago we sold our 250mth iPod. The second update is about our stores -- we now have 284. It's amazing. Last quarter we had 50m visitors."
10:02AM "We want to kick of 2010 by introducing a magical and revolutionary product today... but first I have a few updates."
10:01AM Steve is soaking it in. "Good morning and thank you all for coming."
10:01AM And Steve is out! Huge applause... and a standing ovation from some audience members.
10:00AM The lights are going down... here we go!
10:00AM Verizon and Sprint 3G cards are your good, good buddies at an Apple event.
9:56AM "Please silence your phones... our program will begin shortly." Oooh.
9:55AM Sitting next Jim Dalrymple from The Loop... who's currently dealing with the aforementioned WiFi issues.
9:54AM Everyone is really all smiles here. Sure, the WiFi just went out, but generally everyone seems to be quite excited. Makes sense, gadgets and money will be flowing like sweet summer wine when this thing is all over. Right?
9:51AM The electric version of 'Baby Let Me Follow You Down' -- in case you were wondering.
9:50AM So, more Dylan. We swear, if Bob Dylan shows up at this event, we're going to seriously freak out. In a good way.
9:43AM The setup on stage is really interesting. There's a chair with a table next to it... very unusual for an Apple event.
9:42AM Okay! We're in our seats and there's some Dylan playing on the sound system!
9:11AM Overall the mood is really jovial right now. It's basically a party in the U.S.A.
9:09AM We're in line waiting to get inside. People are seriously crowding. Let's hope we don't get trampled!
Will the Apple tablet finally, really be unveiled? We're at the Yerba Buena Center in San Francisco (see above) patiently waiting to get inside and get this thing underway! Keep reading after the break for the minute by minute coverage!
By Joshua Topolsky
posted Jan 27th 2010 12:40PM Live Blog
- Sorting:
- Newest First | Oldest First
- Auto-refresh:
- Off | 30 sec | 1 min
10:33AM Gaming obviously will handle this better, but a text heavy app looks lonely or weirdly huge.
10:33AM "Let's start with Facebook. It just works." He's showing off the non-pixel doubled version, a small app in the middle of the screen. It's kind of silly looking. A lone app in the center of a black screen. The scaled up app looks silly as well, especially in Facebook.
10:32AM "We can also pixel double and run the apps full screen."
10:31AM Can run all iPhone apps unmodified out of the box.
10:31AM "Morning. The app store has been a huge success. Already our customers have downloaded 3b apps."
10:31AM "Now, let's go back to software. We've seen some great built in apps. Let's talk about third party. Let's talk about the app store." Scott Forstall is out!
10:30AM "What is the battery life like? We've been able to achieve 10 hours of battery life. I can take a flight from San Francisco to Tokyo and watch video the whole time. And it has over a month of standby time."
10:29AM Available in 16GB, 32, 64...
10:29AM "It's powered by our own silicon. The 1GHz Apple A4 chip. It screams."
10:28AM Full capacitive multitouch
10:28AM "Let's go back to the hardware." .5 inches thin, 1.5 pounds -- 9.7 inch IPS display
10:27AM Big cheers. "Watching it is nothing like getting it in your hands."
10:27AM "So that is video on the iPad. It gives you an overview of what the iPad can do."
10:26AM Now we're watching a clip of Star Trek. Looks great.
10:25AM "It just all works. And of course videos... we've got movies, TV shows, music videos."
10:25AM "Let's go to YouTube. I know this clip is in HD. I can go full screen."
10:24AM Steve is in Maps now. Zooming looks super fast -- no idea what this chip is, but it has no trouble handling pretty graphically intense stuff. Everything looks polished -- zero hiccup. "Now here's street view..." Wow. Big applause for that. "Now let me show you video."
10:23AM Now he's showing off calendar. Some new looks here.
10:22AM "Let me show you a few other things. The iTunes store is built right in. I can sample music, buy songs." The interface has modals that pop over what you're viewing to show you song / album info.
10:22AM Steve is playing more Dylan!
10:21AM Wow, iTunes interface is really nice, very expansive.
10:21AM This is the ultimate tease. We've got a sneaking suspicion there's a lot more to come.
10:21AM "You get the idea." Applause.
10:20AM Now we're watching a photo slideshow... just like iPhoto, cute music and all.
10:20AM Places in the photo app, that is.
10:20AM Now Steve is flipping through photos. Places is up now -- Google Maps in effect!
10:19AM "If I'm on a Mac, I can get events, places, and faces from iPhoto here."
10:18AM "Next, photos... this is what photos looks like. I can look at everything as a list of photos. I can tap on it..." Flicks and gestures just like the iPhone.
10:18AM "Now if I want to send a message, I hit compose -- up pops this gorgeous keyboard." Steve is typing, it looks very responsive.
10:17AM Wow, nice email display -- message list in a column on the left, full message on the right.
10:17AM "So that's browsing the web. Let's go to email." Again, menus pop down from the top.
10:16AM We're basically just watching Steve casually browse. This is odd.
10:16AM Now Steve is on Fandango... Now National Geographic. Switching to landscape. If you're an iPhone owner this will seem very familiar.
10:15AM "Let's go to Time magazine... see what's up there."
10:15AM No flash here... the missing plugin icon is on screen.
10:14AM It's essentially a huge Mobile Safari -- looks really really slick.
10:14AM Wow, super smooth scrolling.
10:14AM Slide to unlock screen just like the iPhone. "This is the lock screen -- icons fly in. Let's go right to the web..." Apple.com -- Bookmarks drop down from a bunch of contextual menus up top.
10:13AM "And it's awesome to watch movies and TVs... let's take a look at the device." Demo time!
10:13AM "We have the iTunes store built right in. YouTube, and YouTube in HD."
10:12AM The leak was real! Same maps application!
10:12AM "Album, photos... you can look at all of them, flick through them, it's a wonderful way to share. Calendar... months..." The interface really does look like an exploded iPhone.
10:12AM "Phenomenal for mail." Wow, new drop downs in the mail interface... and a large onscreen QWERTY!
10:11AM "Way better than a laptop, way better then a phone. You can turn it any way you want. To see the whole page is phenomenal."
10:11AM "So, gonna give you a little overview. It's very thin -- you can change the homescreen to whatever you want. What this device does is extraordinary. You can browse the web with it. It's the best web experience you've ever had."
10:10AM "Let me show it to you now." Wow -- looks like our leak!
10:10AM "We think we've got something that is better. And we call it the iPad."
10:09AM "Now some people thought that was a netbook -- the problem is that netbooks aren't better than anything!" Big cheers! Ha!
10:09AM "If there's gonna be a third category, it has to be better at these tasks -- otherwise it has no reason for being."
10:09AM "What kind of tasks? Browsing the web. Doing email. Enjoying and sharing pics. Watching videos. Enjoying music. Playing games. Reading ebooks."
10:08AM "SO all of us use laptops and smartphones... the question has arisen; is there room for something in the middle. We've wondered for years as well -- in order to create that category, they have to be far better at doing some key tasks... better than the laptop, better than the smartphone."
10:07AM "Let's go back to 1991, when we first shipped our Powerbooks. The first with a TFT screen, the first with palm rests, and had an integrated pointing device. Just a few years ago in 2007 we reinvented the phone... and a few years later we got the iPhone 3GS."
10:07AM "So let's get to the main event."
10:06AM "So those are the updates that we have today."
10:06AM "And by revenue... it's even bigger than Nokia."
10:06AM "Now where do we get this revenue? iPods, iPhones, and Macs. What's interesting is that iPods are mobile devices, the iPhone is, and most of our computers. We're a mobile company. That's what we do. How do we stack up against all the other companies that sell mobile devices? We're the largest mobile device company in the world. Larger than Sony, bigger than Samsung...."
10:05AM "Lastly -- we started Apple in 1976 -- 34 years later we just ended our holiday quarter with 50.6b dollars of revenue..." He showed a pic of him and Woz!
10:04AM "Next update -- the app store. We have over 140k apps, and a few weeks ago we announced a user downloaded 3b apps."
10:03AM Now Steve is talking about the new Apple store in NYC. "Here it is on opening day. It's so wonderful to put these stores in the neighborhoods with our customers."
10:03AM "But first I have a few updates. A few weeks ago we sold our 250mth iPod. The second update is about our stores -- we now have 284. It's amazing. Last quarter we had 50m visitors."
10:02AM "We want to kick of 2010 by introducing a magical and revolutionary product today... but first I have a few updates."
10:01AM Steve is soaking it in. "Good morning and thank you all for coming."
10:01AM And Steve is out! Huge applause... and a standing ovation from some audience members.
10:00AM The lights are going down... here we go!
10:00AM Verizon and Sprint 3G cards are your good, good buddies at an Apple event.
9:56AM "Please silence your phones... our program will begin shortly." Oooh.
9:55AM Sitting next Jim Dalrymple from The Loop... who's currently dealing with the aforementioned WiFi issues.
9:54AM Everyone is really all smiles here. Sure, the WiFi just went out, but generally everyone seems to be quite excited. Makes sense, gadgets and money will be flowing like sweet summer wine when this thing is all over. Right?
9:51AM The electric version of 'Baby Let Me Follow You Down' -- in case you were wondering.
9:50AM So, more Dylan. We swear, if Bob Dylan shows up at this event, we're going to seriously freak out. In a good way.
9:43AM The setup on stage is really interesting. There's a chair with a table next to it... very unusual for an Apple event.
9:42AM Okay! We're in our seats and there's some Dylan playing on the sound system!
9:11AM Overall the mood is really jovial right now. It's basically a party in the U.S.A.
9:09AM We're in line waiting to get inside. People are seriously crowding. Let's hope we don't get trampled!
Will the Apple tablet finally, really be unveiled? We're at the Yerba Buena Center in San Francisco (see above) patiently waiting to get inside and get this thing underway! Keep reading after the break for the minute by minute coverage!
