The UVB quality of the light will degrade with every minute it is used... Most companies suggest you replace the bulb every 9~12 months. It is hard to say how often you "need" to as the more 'overkill' factor you originally applied the longer it will be effective.
Personally, I change mine once a year. I've chosen the first week of each year as my marker as this date is very easy for me to remember. I suggest you chose some date that will be equally easy for you to remember.
As mentioned, the bulb will continue to emit light long after the UVB quality is completely burnt out. This often misleads people.
FYI - I firmly recommend a flow rate of 10 gph per 1W of UV strength... and using 1W of UV strength per 10 gal of tank volume...
In other words, push 180 gph of water through your 18W UV and use it to serve up to an 180 gal tank...