This kid seems to be constantly attempting to to prove some kind of point with regards to the quality of NLS. He didn't start this thread seeking an answer, but to once again attempt to flame the New Life brand name. Quite frankly it's getting a bit old.
On Jan 1st Fish on Fire posted the following:
For example, some of their formulas may list Whole Herring/White Fish/Krill/Squid, but those are the wet weight of the food; when dried and actually blended into the formula the weight of the fish that's used in the pellet is 80% less which drops it way down the list of ingredients. Just gotta know what to look for and be aware of marketing ploys such as the new formula for Thera A jumbo fish. They switched from using the meal to using just the wet weight of the fish and replaced the severe drop in fish protein content with Soy but still try to capitalize on the "Thera A" name despite using inferior ingredients compared to some of their other pellets and charge more for that food as well.
To which I responded:
About that - while in the past some of the raw ingredients were listed differently on some of their labels, as in the term "meal" wasn't included, that was a SNAFU and was corrected rather quickly. Nothing on the NLS labels is listed as "wet weight", nor has it ever been. Every last ingredient used in ALL formulas is & always has been listed as dry weight, which according to AAFCO must be listed in order of predominance by weight, on an "as formulated basis".
Again, New Life does not and never has, used any "wet" ingredients in any of their formulas. They also no longer use any form of soy in any of their formulas - something that will be reflected as their labels are updated.
Terminology, wording, etc on labels have been changing on NLS containers for as long as I have been involved with the company (close to a decade), but one thing that has never changed is the quality of the finished product. There are a TON of both Federal & State regulations that are involved with pet food, and sometimes as those regulations change certain terms must be added, or certain words or terms must be removed.
The following is from a post that I made last year on this same subject...........
As far as regulations ...........
Most people have no idea what type of red tape, regulations, and inspections are involved when actually manufacturing pet food, it can be an absolute nightmare for a US based company that has to not only deal with federal regulations, but also each state individually.
In the USA this involves not only the FDA, but also the U.S. Department of Agriculture (USDA) Animal and Plant Health Inspection Service (APHIS), Veterinary Services (VS), and The Association of American Feed Control Officials (AAFCO).
In many cases these regulations change on a frequent basis. It's gotten to the point that probably the less info one places on their label, the better, or you'll be updating your labels every 6 months. These changes cost $, for larger companies lots of $$$$ , and someone has to eat the cost of outdated labels, and yet another run of new updated labels.
As an example, most states allow Vitamin C to be listed on a pet food label, but all it takes is one overly anal state inspector to decide that it must be listed as ascorbic acid, and you are forced to either remove that listing from your label, or play by their new rules. Even if the vitamin C you are listing is the total content, most comprised from the raw ingredients themselves, not from some vitamin premix. One wrong word or term can equate to your product being disallowed in an entire state, and each state requires a permit just to get your product across their border, and like everything else, you have to pay for that privilege.
And that's just what takes place within the USA, now factor in all of the other various countries that some fish food products are exported to & things can become goofy stupid.
The USA & Canada couldn't give a rats behind with regards to things such as GMO products, but the UK requires additional labeling if the product contains .9% or greater GMO. A country such as Turkey doesn't allow any GMO products, not even if it's as little as .0001%. They use outdated testing equipment that simply tests positive, or negative, and if it's positive your shipment will be refused at their border.
I seriously doubt that fish food will ever come under the same type of scrutiny as dog/cat food, but it doesn't get any free passes either.