I talked to the guys at JoJo's, and they want anywhere from $350 to $500 depending on the day and who you ask. I love JoJo's, they have the cleanest tanks and healthiest fish around, but sometimes their prices are unrealistic to my tastes.
As for TFD, they scare me. I have read too many bad comments about them to trust buying a $250 fish from them.
Perhaps I am being unreasonable, but I would like to find one for less than $200, preferably a small one 4" long or so.