I am not convinced that Matrix is better than rings. I am convinced that there is better ways to filter. I believe and have also read that both become nearly useless with time. They are both full of extremely small pores that will clog over time. They will clog with mineralization from the bacteria breaking down waste. That means they are only functional on the surface. Bleach will not remove the minerals. Some manufacturers of ceramics, I think Fluval is one, recommend replacing at some interval. I am slowly changing over to poret sponge both in sumps and cannister filters. I no longer use HOB's due to the size of my tanks.
Pond Matrix is about 50% larger than regular. I would not use in an HOB since it would leave to much open area.
PS: I have around 50 liters of used Matrix to sell.