I think something you should consider is how many serious fish keepers would you estimate live near you? Like how many people on mfk have you met that live with a few miles of you? And how have other LFS done in your area?
I see the really successful independent LFS like 405 tropical and Tongs tropical in westminster ca have a lot of serious fishkeepers and mfk members who live nearby. Those are the people who will buy the expensive filters and $50 fish that will make you money. I see people buy $100 coral frags from tongs whenever i go there. If you don't have serious fishkeepers by you, you'll probably have people with the small 10-20 gallon tanks and who will only buy bettas or mollies or feeder goldfish from you. Your store won't survive if most of your customers are like that. So I would really think about your customer base and remeber that store location is crucial.
I see the really successful independent LFS like 405 tropical and Tongs tropical in westminster ca have a lot of serious fishkeepers and mfk members who live nearby. Those are the people who will buy the expensive filters and $50 fish that will make you money. I see people buy $100 coral frags from tongs whenever i go there. If you don't have serious fishkeepers by you, you'll probably have people with the small 10-20 gallon tanks and who will only buy bettas or mollies or feeder goldfish from you. Your store won't survive if most of your customers are like that. So I would really think about your customer base and remeber that store location is crucial.