About that, the only way that one cuts out the middle man is to build (or buy) their own manufacturing facility, and make their own food. Any idea how many known commercial tropical fish food companies do that in the USA? I can count them on one hand, with a couple of fingers left over. NLS, Omega, HBH, and ?
The rest all rely on a commercial feed mill, such as Zeigler, Skretting, etc to make their food. Of course then you also have to rely on them for supplying the raw ingredients for that food, and if you don't know what the hell you are doing then you also have to rely on their in-house people to formulate that food. Everything that one adds to the recipe eats into the bottom line, which is exactly why one sees ingredients such as corn, soybeans, rice, feathers, etc-etc in a LOT of the foods out there. Xtreme also has their food made by Zeigler, and again, there's rice, soybeans, and extra ground wheat, beyond the wheat flour that is used as a binding agent.
No one is going to join this discussion and refute what I say, because these are stone cold facts that cannot be disputed. Money talks & BS walks, which as a business man I understand as well as the next person, a company has to make money to survive, just don't attempt to tell me that these kinds of raw ingredients, and these kinds of fish foods, are even remotely close to the top contenders in the fish food industry. To do so only makes one look like they just fell off the turnip truck. lol
I have no issue with anyone bringing something new to the hobby, but bringing a commercial food that is developed by a commercial mill, using corn, soybeans, feather meal, etc - ain't exactly new. In fact, it's old, real old. The only new fish food that has caused me to even raise an eyebrow over the past few years is Northfin, and mostly because they pretty much copied the food that I've been using for the past 10+ years.
Even though the owner thinks that I have a hate on for him (which I do not) my hat goes off to him for NOT using corn, soybeans, rice, feathers, etc, like the rest of the more recent new players. Kudos to them for taking the higher road, and putting their money where their mouth is. Most of the new players seem quite happy marketing feed mill grade food, as premium tropical fish food.
Caveat emptor