The lure that "always works" probably doesn't exist; the closest you will come would probably be a jig, and that would obviously require different presentations, dressings, etc. I know jigs are super-versatile, and if I were desperate to catch fish, or were forced to choose one type of lure as part of my gear for survival purposes, I'd take jigs, no question.
But I'm fishing for sport, almost all live-release. I'm doing it for fun...and jigs are just not fun to fish, IMHO. So I see a huge distinction between "best" lure (i.e. the lure most likely to be most effective under the widest range of conditions) and "favourite" lure (i.e. the lure that I most enjoy to use).
Going back to the old Hula Popper. It's a surface lure, so it's ineffective a huge percentage of the time, under a huge percentage of conditions and target species....but when conditions are right, it's simply much more fun to use...IMHO...than anything else. Not more effective...just more fun. I'd rather catch a couple of bass on a popper than a dozen on a jig...but I don't need to catch every fish in the lake to enjoy fishing.
But I'm fishing for sport, almost all live-release. I'm doing it for fun...and jigs are just not fun to fish, IMHO. So I see a huge distinction between "best" lure (i.e. the lure most likely to be most effective under the widest range of conditions) and "favourite" lure (i.e. the lure that I most enjoy to use).
Going back to the old Hula Popper. It's a surface lure, so it's ineffective a huge percentage of the time, under a huge percentage of conditions and target species....but when conditions are right, it's simply much more fun to use...IMHO...than anything else. Not more effective...just more fun. I'd rather catch a couple of bass on a popper than a dozen on a jig...but I don't need to catch every fish in the lake to enjoy fishing.