I think fish see colour. On different days, a particular colour of the same lure will work better than others.
In saying that though, I think the action of the lure, and the contrasts in the lure colour (eg lures with bold black stripes) plays a bigger part in how effective the lure is over colour.
Yes!Most fish can see in color. As in people, the retina of a fish's eye contains two types of cells, rods and cones. Cones are used for day vision and are the cells used to see colors. Rods are used for night vision and cannot distinguish colors, although they can judge light intensity. The eyes of most freshwater fish contain both rods and cones, though day feeders tend to have more cones, and night feeders more rods.
When fishing topwater lures, color is far less important than size and action. A fish coming up below a surface or shallow running lure has the light behind it, making the lure appear grey or black.
During winter or periods when there is lots of particulate in the water reds and oranges are the first colors to be filtered out. Under these conditions, lures with plenty of yellow, green or blue appear the most colorful below the surface
Use dark colors at night fish usually attack lures from below at night and during low light conditions. This is because it maximises the benefit of any limited light available. Under these conditions a dark lure throws the best silhouette and is therefore the most visible
have looked into this as i love a bit of pike fishing
Definitely, using the same type and size of lure and presenting it in the same way you often see a big difference in strike rates with different colors