The work of art is in the watch's engine/movement. Only automatic/mechanical watches deserve that by the way, IMO. I for one don't like the "tick per second" on the quartz watches...just me.
Even high-end brands (even rolex) used to not making their own movements, i.e. they bought swiss made movements and drop them into their watches. They've changed it in recent time though. Seiko and Orient have always made their own movements in their watches.
If you see watches simply as a piece of jewelry like a ring, then buy and wear only what looks good on you. But for me, I also want to appreciate the self-powered engine in the watch working hard to keep accurate time.
BTW, do you prefer a rolex with a 21,600 BPH movement or a cheaper brand with a 28,800 BPH movement?