At the beginning of this thread you said you filled the tank with hose water, make sure you let the hose run for several minutes before using the water. Like a couple others I am guessing you did not add a dechlorinator to breakdown the chlorine and chloramine in the water, that stuff destroys gill tissue, municiple water sytems add it to the water to kill disease organisms. It MUST be dechlorinated to keep live fish. Dechlorinators are available at lfs and many grocery and department stores.
To kill your fish that quickly in a new tank it is unlikely that the culprit was ammonia as it is in an uncycled tank. When you set up dechlor the water and let it sit overnight with the filter running and double check your tank temperature it should be around 78 F for most tropicals, this could also be a problem, if you are using rosie reds or feeder goldfish to cycle the tank they probably came from unheated tanks, thermal shock can also kill. For cycling fresh water use fish that will be kept at the temp in the tank. Add a betta and a dwarf gourami or wearther loach, something hardy like that to the tank the day after you fill it with dechlored water and then feed them sparingly for 3-4 days, then add 2-3 more fish and wait a couple more days, repeating this until you have the tank stocked the way you like. The addition of just a couple fish at a time will give the bacteria time to grow to keep up with the slowly increasing bioload, there is no distinct cycle using this method, just a series of minicycles ongoing until you reach final stocking levels. It is also a good idea to get yourself a ammonia/nitrite test kit to moniter the cycling, You will see a small rise in levels the day after each addition followed by the levels falling to zero again.