If it's brand new, take it back and exchange it. Problem solved.
Like the others have said: check the black level on the bottom, check the lid (if loose it will rattle) check to see if anything is in the impeller.
I have 5 ACs (2x-110, 70, 30, 20). I have NO problem with any of them and have had them for many years. Wouldn't buy anything else.
For the guy complaining about the sand, that's your fault! ANY HOB would rattle and make noise if sand gets into the impeller. How do I know? I have HOBs on a tank with sand (Marineland and AC). If you don't want sand to get into the impeller, you need to SHORTEN the intake tube.