Thankfully, my wife has acquired the gift of coupons. We shop at Walmart as well as Dillon's, a local grocery store. Dillon's does double coupons, and my wife manages to find any and every coupon out there. She has figured out how to use some of them together to not only get some things free, but gets over 100% of the price off our bill. She also gets samples of stuff online every day. I don't know the last time we bought toothpaste, seriously. We just went to Dillon's Saturday, and she knocked the (food) bill from about $45, down to like $23. It's a gift lol. We do eat a lot of "Helpers", pastas, chicken, and the like. You just have to get creative and mix and match to keep a variety.