Fx5 Minimum Advertised Price

[brianp]

I don't see how it makes any difference if Hagen is attempting to fix the "advertising" price or the "sales" price....the net effect is the same. The whole point behind advertising a product at a lower price is to get people to purchase from you or to come to your store. If all retailers (on-line and store-owners) are now posting the same price, then none has any advantage over the other in the mind of the customer. This is exactly what the store owners want...to blur the distinction between themselves and on-line retailers. ebay is getting around this by using their "Buy it Now" price as the MAP and the bid price as the actual or approximate retail price. That's why this "experiment" at placation on the part of Hagen is DOA. ebay will still be selling FX5s by the truckload for less than $200.00.

 

[IITUFFTOBEATII]

I don't see how it makes any difference if Hagen is attempting to fix the "advertising" price or the "sales" price....the net effect is the same. The whole point behind advertising a product at a lower price is to get people to purchase from you or to come to your store. If all retailers (on-line and store-owners) are now posting the same price, then none has any advantage over the other in the mind of the customer. This is exactly what the store owners want...to blur the distinction between themselves and on-line retailers. ebay is getting around this by using their "Buy it Now" price as the MAP and the bid price as the actual or approximate retail price. That's why this "experiment" at placation on the part of Hagen is DOA. ebay will still be selling FX5s by the truckload for less than $200.00.

And I'm sure they still are, I did however like it better when the vender I was using had a buy it now price of $140......

 

[johnptc]

After reading all the threads it must be a miss understanding of MAP by Monster Pets as they are stating that Hagen is trying to fix their sell price. As outlined in the orginal post.

from hagen:

MORE

Our Minimum Advertised Price policy is another resource that we feel will lead to your
success in today’s marketplace. The goal of our M.A.P. policy is to end the pricing gap between
discount outlets and full service retail locations. M.A.P. policies work by establishing pricing
limits on advertised products. Advertising is defined in our policy as published prices distributed
to the public. Distribution to the public includes flyers, direct mailings, internet publishing as
well as traditional advertising mediums such as newspapers, radio and television. Our M.A.P.
policy in no way determines the actual retail price. M.A.P. prices are established using a simple
formula based on Dealer Cost and MSRP.
Our pricing policies are not intended to inhibit the free market approach to retail pricing
structures. By setting and maintaining certain price policies, we are able to establish a true retail
value for our products, while at the same time, leveling the playing field for all of our retail
partners. This is especially true for our high end filtration and lighting products such as Fluval
FX5 Filters and GLO T5HO lighting. By establishing pricing limits, consumers will naturally
gravitate towards the best service outlets. Thus, retailers will no longer be competing based on
the price factor alone.With a level pricing structure, consumers will no longer have to choose
between great customer service and price.

 

[johnptc]

I don't see how it makes any difference if Hagen is attempting to fix the "advertising" price or the "sales" price....the net effect is the same. The whole point behind advertising a product at a lower price is to get people to purchase from you or to come to your store. If all retailers (on-line and store-owners) are now posting the same price, then none has any advantage over the other in the mind of the customer. This is exactly what the store owners want...to blur the distinction between themselves and on-line retailers. ebay is getting around this by using their "Buy it Now" price as the MAP and the bid price as the actual or approximate retail price. That's why this "experiment" at placation on the part of Hagen is DOA. ebay will still be selling FX5s by the truckload for less than $200.00.

for other than ebay

all you have to advertise would be.....

retail price $500 call call best prices....etc

 

[johnptc]

And I'm sure they still are, I did however like it better when the vender I was using had a buy it now price of $140......

nice as $140 is below the dealers cost for the unit....probably charged $30 bucks for shipping