Remember that the wattage that works on one persons setup will not work on another even if the tank is the same size. There are many variables when determinnig wattage for heating a specific tank. There are many calculators out there to help you decide. Here are a couple.
My favorite:
http://www.kernsanalysis.com/HeaterCalculator.cgi
More in depth calculator:
http://www.hamzasreef.com/Contents/Calculators/HeaterChillerSizing.php
When purchasing I will just tell you that you get what you pay for, ie. don't shop at Walmart.
All aquarium heaters are just resistors. It's the bells and whistles that will usally fail before the actual heating element does so keep it simple.
Personally I'm a Ranco controller paired with titanium elements kind of guy. I like to go over what the calculators recommend but not WAY above.