Cool, it costs a bit more to set up in the beginning but long term it works out very well and will be cheaper in the long run instead of running the massive heaters. I can take some pics tonight of my setup if needed. As a note, this only works if you have a gas water heater, an electric one will cost you more in the long run than heaters.
You will still need a controller, though it doesn't need to be one capable of a ton of watts. I think there are those cheap ones called Rainbirds or something like that. I use a Ranco which will be backed up by my Reefkeeper. You will also need a circulation pump made for moving hot water to far away faucets. A solenoid is also a good idea to keep the water from circulating when the system is off. I'll give links to my materials at the end of this.
On the output from the water heater you put in a T, one line going to the rest of the house like usual, the other I connected to a PEX line, I used 1/2" for it. Run that line to your sump and coil up 50-75' of PEX. It is a pain in the butt to do and takes up a lot of space. The line then comes back out of the sump and back to the water heater, put another T on the inlet. Somewhere along the line add the solenoid and the circulation pump. The pump I have on the start of the loop, the solenoid is on the return side.
When the water temp drops, below 80* in my case, the controller gives power to the solenoid and pump which opens the solenoid and turns on the pump. Water then flows through the PEX loop, heating the water in the sump, warmish water then gets return to the water heater.
This system does have an impact on water temp in the house. If your water heater is older it may struggle with this system. If I'm in the shower I can notice when it turns on and off based on shower temps, so that is something to keep in mind.
This is the pump I use-
https://smile.amazon.com/gp/product/B000E78XHG/ref=oh_aui_detailpage_o09_s00?ie=UTF8&psc=1
This is the solenoid. It does need to be wired but that is super simple-
https://smile.amazon.com/gp/product/B00DQ17PHQ/ref=oh_aui_detailpage_o06_s00?ie=UTF8&psc=1
I found a few pics on my phone, hopefully these help as well.
First pic is where the lines attach to the water heater. Top of the pic shows the water going out. The pump is also in this pic. This is when I had it on the return side. Both are supposed to work, I'm not sure me switching it made it any better
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Second pic is the coil in the sump of my old setup. It is a 150 gal rubbermaid bin for reference. The red is the PEX line coiled up
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Last pic is my new setup. You can see the coil in the left tank. Not a great pic either but to give you an idea
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Let me know if you have any questions!