Paprika will work somewhat, but is pretty old school. If you want to get serious about supplementing shrimp for added color enhancement, Haematococcus pluvialis would be your best bet.
Naturose astaxanthin (from Cyanotech Corp.) used to be one of the easiest sources one could buy online, but they have not been producing or selling that ingredient for animal feed since March 2008, and the shelf life of that product (even when stored under ideal temperature) is less than 12 months. Yet I continue to see a number of online vendors still selling & advertising Naturose. Hmmmmmm.
qguy ....... If you are feeding pellets and seeing no improvement in overall coloration, then you are either feeding low quality pellets, or your FH is currently maxed out in the color department.
The fish shown in the photo below were raised on an exclusive diet of pellets, and while neither are FH, they show what a mix of good genetics, and good food, can do for overall coloration in a fish.
While the colors red, blue, and green in this fish have been taken to their maximum potential by its premium diet, you can clearly see that the albino D. compressiceps in the background of this photo shows no signs of artificial coloration. A high quality fish food should be able to bring out the
wide spectrum of natural colors in a fish, not just the color red, yet at the same time it should not cause a fish that is naturally white, to turn pink, or a fish that is naturally yellow, to become orange. When these
unnatural color enhancements take place it is typically caused by excessive use of
synthetic color enhancing agents.
HTH