http://www.nursingadvocacy.org/news/2006/oct/heart_attack_grill.html
Worth Dying For
October 2006 -- We hear that a fine new ¨establishment in Tempe, Arizona, one
Heart Attack Grill, has been the subject of complaints by those battleaxes at the Arizona State Board of Nursing. And it's all because the Grill uses scantily dressed "naughty nurse" wait staff to sell burgers and beer! Last month, the real nurses (or "Terrorists & FemiNazis," as the Grill describes them) even got the Arizona attorney general's office to ask the Grill to stop suggesting that its employees are real nurses, in alleged violation of the state's protected title statute. The Center is outraged at this assault on the free speech rights of scrubs-clad Grill owner "Dr. Jon" Basso. But we will explore what those scary Arizona nurses might be getting at, when they aren't busy killing millions of Jews or crashing jets into buildings. The nurses might be upset because the Grill is exploiting nursing's long-standing position as the
most sexually-fantasized-about job on the planet. That reinforces stereotypes that discourage practicing and potential nurses (especially men), foster sexual violence in the workplace, and contribute to a general atmosphere of disrespect that weakens nurses' claims to adequate resources. Those stereotypes exacerbate the global nursing shortage, a public health crisis that is killing thousands of people. It would even be killing those whose poor diets help lead to heart attacks, if the link between food and cardiac conditions were not just another silly lie in a world in which, as the Grill says, "insane political correctness stands as a barrier between the average man and his pursuit of happiness."
Read more below, or
go straight to our letter-writing campaign!
The Heart Attack Grill's web site explains its striking culinary vision. That vision centers on Single, Double, Triple, and Quadruple Bypass Burgers, Flatliner Fries (
fried in lard), Alpha Male Mondays, and of course, the slogan "Taste...Worth Dying For." But for our purposes, let's focus on its staffing vision, which features attractive young female servers wearing very revealing "nurse" outfits. The Grill's web site is full of photos of these "nurses" (e.g. "Nurse Nicole"). There is the "
Heart Attack Grill Song," whose lyrics include "You'll Be Served By Sexy Nurses And Man That's Paradise." And there is even a Heart Attack grill cartoon, in which "Dr. Jon" and "his nurses" debate their customers' needs for burgers, bypasses, and head...on their beer. Ha ha! To top it all off, the Grill is gearing up to actually sell naughty nurse lingerie in its
Pro Shop ("Imagine how your special someone will look in your favorite nurse's outfit")! Party on, Garth! The lingerie, by the way, appears largely to come from our friends "
3 Wishes Lingerie"--which continues to churn out myriad naughty nurse uniforms.
However, in the wake of all the recent fuss, the
Grill's web site seems to have changed. It now links each of its many references to "nurses" to a disclaimer at the bottom of the page stating that it's only a "parody," and that the women pictured don't really have "medical training" or provide "medical services." The news page is full of communications from Grill management and supportive customers, who call the Grill's critics on the nursing issue "idiots," "humorless," "bitter," "short," "fat," "ugly," and "politically correct nimrods."

The site devotes
an entire separate page to mocking the Board of Nursing and the Attorney General's office, arguing that there is little chance that anyone would think that Grill "nurses" are actually nurses. But the page doesn't stop there. It suggests that only humorless "politically correct extremist wackos" would think there was any danger of such misunderstanding. The page includes photos of an attractive woman in various other sexually provocative work outfits, including those of a firefighter, an FBI agent, and a nun, facetiously explaining that these images do not really show members of those professions either. And the page attaches a PDF file of the Attorney General's September 1, 2006
letter, which is actually very conciliatory and does not directly threaten to bring suit. The letter does note that the Assistant AG who wrote it has spoken with Basso on the phone, informed him of the Board's problem, and expressed the hope that they could "work together" to achieve the Board's goal that the Grill not use the term "nurse" to describe anyone who is not actually a nurse. The site then invites visitors to vote on the following question:
Is an American company like the Heart Attack Grill protected by our First Amendment Right to Free Speech in its parody of the nursing industry?
YES, they have a Right to Free Speech which includes comedic parody
NO, they should be sent to a Soviet Gulag and be bullwhipped by fat ugly Feminazis
Go right to our sexy "Naughty" cartoon script or read more below.
The idea that the Grill's usage of the word "nurse" violates Arizona's protected title statute is certainly an interesting one. There is a real risk that some people who wrongly identify themselves as "nurses" will mislead the public, threatening public health and undermining the nursing profession, even outside of the traditional clinical settings. One distressing example is the recent growth of infant caregivers with little or no health training who market themselves as "
baby nurses." That dangerous trend appears to have played a role in New York State's recent passage of a protected title statute for nurses.
For us, the real problem with the Heart Attack Grill "nurses" is not so much that many people are likely to think they are really nurses. But constantly linking powerful sexual images so closely to the profession of nursing--to even the fantasy idea that working nurses are sexually available to patients--reinforces long-standing stereotypes about nursing. Those stereotypes continue to discourage practicing and potential nurses, encourage sexual violence, and lessen respect for nursing. When you combine this lack of respect, the intense college-level training nursing actually requires, and the difficulty and stress of nursing practice, it is no surprise that the profession remains in the midst of a global shortage driven by rampant short-staffing.
Of course, the naughty nurse image has little to do with a belief that real nurses are sexy, and much to do with a desire to have anonymous sex with hotties dressed in lingerie-like "nurse" uniforms. It's diverting for some men to think that nursing is populated by disposable bimbos, which may also help such men handle the notion that female nurses have some power over them in clinical settings. But the disposable bimbo image does not appeal to most career seekers, particularly men, which is a key reason the profession remains over 90% female. We note that the Grill's owner is a "doctor," and not a "nurse," and none of the female wait staff are "physicians." Physicians are powerful men, nurses are subservient sexbots--duh. But the seemingly endless devaluation of nursing through this kind of imagery translates into an underpowered profession that may not be strong enough to save your life when you need it to do so. Desexualizing the nursing image is a key part of building the strength the profession needs to overcome the current crisis.
And of course, Grill enthusiasts don't just see the sexually-oriented images of "nurses" that are available on the web site. They interact closely with attractive, young, half-dressed wait staff who admittedly have no health expertise, but who do use nursing imagery and equipment (including wheel chairs) as soft-core props. Yes, these guys presumably know they're not really nurses. But this kind of intense personal interaction is likely to create a strong, lasting link in their minds between jiggly sex objects and nursing. Yeah, they might say, it's all just a big goof, and really we have the utmost respect for nursing--though we see no evidence of that on the Grill's web site, which suggests that the Grill doesn't even know or care enough to pretend it thinks real nurses play an important role in health care.
But all stereotypes have some effect. For example, what do you think one of the "real men" who frequent the Grill would say if one of his friends mentioned he was thinking about a nursing career? This is the difference between sexual images of female nurses and, say, female FBI agents. The FBI is not in crisis because it does intensely demanding mental and physical work that few people really respect, in large part because of the idea that its agents are brainless handmaidens and bimbos. Nursing is.
We would suggest that the Heart Attack Grill could probably do just as well if it altered its naughty nurse uniforms to be just, well, naughty. But the Grill's
web site suggests that its idea of dealing with nurses' concerns is to call them names. The site also suggests that Grill thinks its responsibility to a group that feels insulted is limited to the Grill's subjective view of whether the group
should feel insulted--an attitude that would justify saying anything about anyone. And in fact, the Center has tried without success in two phone calls to persuade Grill owner "Dr. Jon" to stop using the naughty nurse imagery.
We do know that the Grill
enjoys cartoon drama. So we put together the little script below--sorry we don't have the Grill's drawing talent--to try to explain what we mean in more dramatic terms.
Read our cartoon below, or
go straight to our letter-writing campaign!