That's what I thought too.That's a female btw, not sure why everyone keeps saying "he".
$50 sounds right. Here in Miami small LFS are unbelievably greedy tho, anything big they wanna charge you hundreds of bucks for it. Believe it or not I saw an 8" Mayan once for like $200 (labeled as "Blue Cichlid") and a 9" Flowerhorn for $230 lol... both looked like crap. Almost bought a 4" Severum for like $70 too when I started keeping Cichlids and didn't know better. Now I buy all my fish online and go there every now and then to laugh at their crazy attempts to rip people off.