When company comes over I take the sheets off my Serta and prop it up against the wall... just to hear the ooohs and aaahs. They think they are at an art show!
actually to me its aight... Vera Wang is not the first... Berkshire Matress its a "Warren Buffet Edition". or what about Ford Expedition "Eddie Bauer Edition" or the 50 Cent's Pontiac G8 ... ect...
I think it depend on what kind of fanatics are you... i wount pay $1000 on a mattress but i would buy a $1000 fish.. heck i sleep on a Ikea Matress.. LOL...