It's all about the ratings. The casual MMA fan won't realize Shamrock hasn't had a win since 2004 or that his last 5 fights he was beaten by first round TKO and is DONE as a fighter. But he'll fight because they'll pay and he'll hype it up, Kimbo will look good and they'll keep hyping him up like a 13 year old with his first Oscar yapping to his buddies at the lunch table about his new monster. Kimbo has been BABIED as a fighter.
Same with Gina Carano, they don't want her to lose so instead of having her fight Santos (Like Santos deserves) they put her up against someone she should destroy. It's so freaking lame.
I don't dislike Kimbo nor Gina, in fact I think Gina is awesome. I just wish EliteXC would have some faith in their fighters and not put them up against cans. Kimbo should be fighting Brett Rogers, who deserves it.
A quote from Ben @ Cage Potato to help inform some of how babied Kimbo has been.
"Kimbo’s second EliteXC opponent, Tank Abbott, had lost seven of his past eight fights before stepping into the cage at “Street Certified” in February. James Thompson had lost six of his last eight when he faced Kimbo at “Primetime.” Now, perhaps because Thompson gave Slice more problems than EliteXC had expected, they’re giving him Shamrock, who like Tank, has also lost seven of his last eight. These guys are beyond “jobbers” — they’re woefully unsuccessful."