Each to his own.Lava rock probably has a great internal surface area, but that doesn't matter when it comes to filtration.
Water flows where resistance is lowest — around the media, not through it. In most cases, it's the external surface of the media that matters.
For example, PVC shavings are more effective than Siporax. [See: https://www.docdroid.net/wLLOb91/siporax-pdf]
All ceramic media are inefficient — 4 to 6 times less effective compared to K1 or foam.
Additionally, lava dust can shorten pump lifespan.