I put it down to general inflation and postage , the postage on fish has gone up loads in recent years according to my mate who runs LFS bumping the shop prices up loads
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From the picture, it looks like the Jar just got banged up a bit scuffed some scales. Hard to say in that picture, but my 6-7" Lei still gets freaked and will scuff himself here and there. Usually heals within a week back to be smooth..