Heres what I've found. Only being in the hobby a few months. A 30 inch lighting system is really a 24 inch system. The light fixture is gonna be 30 inches long. However only a 24 inch bulb is gonna be in it.
You have a 30g tall tank, which isn't the most optimal for planting. Only because it is taller, and the light will need to be stronger to penetrate the water and reach the bottom of your aquarium.
How much money do you have to spend? That's the question. most times if find something you like online, you can build your own for the same price.. however it'll be better than what you buy online.
What I recommend you doing, if you actually want to grow plants.
1) Either use Flourish Excel
http://www.seachem.com/products/product_pages/FlourishExcel.html
or b do a DIY Co2 setup. Can be found in the DIY section.
2) Lighting, one of the more important factors is what spectrum. You want roughly 6500k on the color spectrum. In places like home depot, this will be called "daylight or sunshine bulbs" If you want to grow plants easily, you want like 2-6 watts per gallon... The average bulb to "grow plants" from say coralife etc, is gonna be 24 watts on 30 inch fixture, so even if you get a double fixture, you're looking at 48 watts...
-I instead recommend you either a, do a DIY ghetto setup using daytime bulbs from home depot etc... and get "good enough" lighting, being slightly cheaper or go to this website and have a good read.
http://www.ahsupply.com/
I'd go with 1 55watt bright kit or a 2x 55 watt bright kit, the bulbs are sold seperately. so you're looking at 60-120 roughly for lighting... however with 110 watts you'd be looking pretty decent on lighting.
3) Substrate. If you're doing it on the cheap. I'd use this stuff.
http://www.homedepot.com/webapp/wcs...langId=-1&catalogId=10053&productId=100344047
and top it with sand if you like
http://www.lowes.com/lowes/lkn?action=productDetail&productId=19178-286-196251&lpage=none
sand has been washed and kiln dried.
Well there you have it. other people will chime in and say what they'd do. I just tend to look for replacements of the fish brand stuff. As soon as it says aquarium, triple the price of it...