Depends on the fish, I usually measure from tip of head to tip of tail, but with long-finned fish like bettas, long-finned BN's, etc., I only measure the body, b/c to me it really doesn't make since to say that one fish is smaller than the long-finned variant of the same species just because the caudal fin adds a couple inches of length (which could turn a 2" fish into a 4"+ fish. I also don't count the full tail length for fish like tigs that have "streamers" that string off of the caudal fin, for fish with those, I only measure to the end of the actual fin.

Or I just trusted the author and never read any others about this.