As my previous post says, which you blatantly misinterpreted, Eheim state the media lasts between 6-12 months. I'm sure after 6-12 months it has considerably less available surface area due to slight erosion blocking from small particles, but it still operates perfectly well. With brand new media having a higher surface area than worn older media, and given the price of EHFI media, it's not exactly a sound investment but you wouldn't be "throwing away money". Thanks for the heads up but I do realise that is a marketing ploy.