Just my two cents, but how 'bout making the M on the hat bigger and having the tail come down onto part of the bill? maybe a hoodie with site name down the right or left sleeve. the T-shirt with the M on the front is pimp. (any color)
I'd buy a hat. I think the shirt should be a long sleeved shirt, screen printed, with buyers choice between say four fish designed that got voted on, on the back, and the MFK M on the front with the web site on one of the sleeves