Ok, i finally read this thread and Miguel's PMs. I don't think I can say much that'd be useful or new but anyhow...
If I may crudely dissect this bear of a problem (in my view)...
[1] At the foundation I think lies the well known challenge that for any field to thrive and evolve, the information on the state of the art in that field needs to be available, it needs to be clear, it needs to be comprehensive, deep enough, and trustworthy.
[2] From my doing homework on MFK for the last 10 years, my personal view has developed that MFK is not a user friendly place to do one's homework. It is quite a difficult place because there is
-- too much off topic or merely unneeded filler and
-- too many (99%?) unfinished threads with no follow through and
-- too much superficial and redundant info, or curt advices to the point of them being not helpful, one liners and
-- too many unneeded threads - for each update or a photo or a video, many MFKers start a new thread, while the fish is the same, and
-- often no way to know if a person's post in any given thread is (likely) trustworthy and experience based or not.
[3] The MFK reporting culture has apparently been left to itself, to a random evolution and it seems to me it has been slowly eroding toward the mainstream online social media, while MFK can't compete with FB and such and needs an edge to survive. It needs to offer something no other media have. The edge could have been the quality info on all the aspects of our hobby, while keeping the solid socialization platform... but separate.
[4] Which is why reading this thread and this whole MFK book ordeal keeps bringing my mind back to my suggestion I have been making to the mod team for the last 5 years that we could mightily benefit from reworking the forum format and keeping the social and free platform but also introducing the "condensed essential experience and knowledge only" platform, wherein I envisioned threads where only an OP can post and is expected to post from a fish acquisition to fish death all the significant learnings and observations supported and augmented by visuals and these threads would be organized by species, genus, and family.
I imagine this would be the backbone of our success.
Each "experience and knowledge-only" thread can or should feature a link to a satellite thread where all discussion related to this thread can take place and everyone can post there.
[5] This would take a long time and a consistent, responsible, and dedicated effort from everyone, but that's quality labor in - quality fruit out scenario. This is the exact opposite of the well known principle GIGO, garbage in - garbage out, or in other words, anything worth fighting for needs to be fought for.
[6] I am trying my humble best to practice what I preach in this post and everyone who reads my threads on each fish we have or had can make up their mind whether they like it and want to see more of it or whether it doesn't scratch them where they itch.
[9] I love Miguel's fresh zeal. It seems to me this is about information highways and how poorly they are maintained out there, they are nearly impassable in many cases. But if the roads in our city of MFK are out of order and keep degrading, what's the point in trying to fix them roads in the whole country?
I believe the culture and format of reporting must be shaken up on MFK. I also believe if it was done, any MFK book talk would be moot. It would all already be out there. Only the marketing would remain, if deemed timely and beneficial.