The principle reason that Electric Blue Dempseys are not widely available on the market, and that prices remain high for the species ($30-$60), is due to the fact that breeding Jack Dempseys to achieve Blue Dempseys is a tricky proposition. Two blues bred together will not produce a full blue offspring. To achieve full blue offspring, you must first start with a blue male and breed him with a regular color female Jack Dempsey. The offspring that this pair creates will appear as regular Jack Dempseys, but the difference is that they will carry the blue gene. This group of fish must now be grown out to the size where a female can be determined and selected and bred back to the original blue male. The offspring of this pairing will produce an indeterminant number of true blue variant fish. Obviously a project like this is not for the faint of heart and will require enormous growout type of facilities.