to the OP -
in short, some longnose gars (and shortnose and spotteds for that matter) have more colorful fins than others. gars are quite variable in their pattern, and some do have brighter red/orange coloration...and note we are talking about coloration, not the blood streaks from stress as Spatula was referring to (which does happen as well).
i know for a fact that the gar in the second color did have more orange/reddish fins and that it's not an artifact of flash because i didn't use flash when i took that photo many years ago
i'll have to dig up some other examples, but i've kept (and richard has kept even more) longnoses over the years and the pattern in fins is tremendously variable (relatively speaking).
certain foods with carotenoids (krill, various pellets, etc) will help with coloration, but if the fish doesn't have the genetic make-up to develop the really bright pattern, you won't see it expressed as much as in some of the more unique individuals--
--solomon